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The Color Run arrives in Mexico

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With the aim of celebrating health, living with friends, family and loved ones, The Color Run Mexico arrives this 2013, under the concept "The best day of your life".

In an interview for, SaraГ­ JimГ©nez, deputy communications director of Starbucks Coffee Mexico, said: "We are very proud that Starbucks continues to promote the participation of its consumers in activities that not only reinforce a style of healthy life, but also contribute to improving our environment. "

In The Color Run Mexico 2013 it is expected that more than 21 thousand people participate in the different venues of the Mexican Republic, which will be able to walk or run 5 kilometers (without timing), while they are "covered" by colors from head to toe.

In this regard, the deputy director of Starbucks Mexico said that it is expected a participation of 7 thousand 500 runners in Mexico City, 5 thousand in Guadalajara and Monterrey, as well as 4 thousand in Puebla.

Be part of this experience!

It is estimated that about 60% of the "color runners" will participate for the first time in a race, and the age range for those interested is from 2 to 80 years of age. In addition, you can also go with your dog.

SaraГ­ JГ­menez, pointed out that in order to generate a better lifestyle and support the people you most need, for The Color Run and Starbucks it is important to make a movement with cause, so this year will be for the benefit of "Va por mi cuenta", supported by FundaciГіn Alsea

"We seek to ensure that children in food poverty in Mexico have access to good nutrition. A percentage of each registration of the race (under the expectation that more than 21 thousand participants will participate, adding up the four cities), will be donated to this movement ".

The Color Run is the race with more individual events in the United States, where in 2012 more than 50 editions were made with 600 thousand runners. In this 2013, it is estimated to reach 1.8 million runners in 120 different countries around the world.

The dates of completion and starting point in each venue are:

• Guadalajara, September 29: Galerías Guadalajara Shopping Center • Puebla, October 13: Ecological Park • Monterrey, October 27: Main Entrance Valle Oriente Pavilion • Mexico City, December 8: Santa Fe • Cost $ 450

If you are interested in being part of The Color Run Mexico 2013, remember that the registrations are already open and you can do it at and


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